Online Marketing Strategy Learning.
Strategies and tools for creating purposeful creative.
New: Writing Strategy Briefs Online Learning.
This practical guide helps you provide actionable strategic direction to agencies, in-house teams, or freelance talent. So you get the advertising that your brand deserves.
Writing Strategy Briefs: Customized Group Session.
This live, interactive session applies the principles of Strategy Brief Writing to your biggest strategic challenges. It's part training, part strategic brainstorming. Train up to 15 people in this half-day course.
Coming Soon: Product Naming Online Learning.
If you're launching a company, product, program, or promotion, we guide you through broad strategies, proven tactics, and legal considerations for creating memorable names.
Practical insights from an experienced Creative Director.
Jeffrey Wygant has spent decades as a Creative Director and Marketing Consultant for market leaders in virtually every category. He’s been a guest lecturer at Georgetown School of Business and Loyola University. In addition, he’s conducted seminars in copywriting and brainstorming for clients and marketing organizations.
Transform your business objectives into effective advertising.
Create work that resonates with consumers, drives results, and builds your brand.
Make the creative process more efficient and rewarding.
Learn more.
Get online and live learning in essential marketing skills.