Writing Strategy Briefs: Online Learning.

If you’re interested in creating more focused, compelling, and branded work from your agency, freelancers, or in-house staff, this course provides a simple, step-by-step method of getting there.

This practical guide helps you provide actionable strategic direction to agencies, in-house teams, or freelance talent.  So you get the advertising that your brand deserves.  It’s an in-depth discussion of the critical elements for writing concise, compelling, and success Strategy Briefs. 

1. Transform business goals to drive strategic and creative direction.

2. Gain human insight into your customers – that goes beyond demographics.

3. Create a distinct promise for your brand – including parity products.

4. Craft compelling sales messages that on your overall brand story.

5. Manage the logistical issues so your projects can run more smoothly.

Learn from Creative Director with decades of experience. 

Jeffrey Wygant has spent decades as a Creative Director and Marketing Consultant for market leaders in virtually every category. He’s been a guest lecturer at Georgetown School of Business and Loyola University.  In addition, he’s conducted seminars in copywriting and brainstorming for clients and marketing organizations.