Writing Strategy Briefs: Customized Group Session.

Part training, part strategic brainstorming. This customized learning experience provides Strategy Brief training in the context of your brand's biggest challenges and opportunities. Up to 15 people, half-day work session.

Learn from Creative Director with decades of experience. Jeffrey Wygant has spent decades as a Creative Director and Marketing Consultant for market leaders in virtually every category. He’s been a guest lecturer at Georgetown School of Business and Loyola University. In addition, he’s conducted seminars in copywriting and brainstorming for clients and marketing organizations.

Live Strategy Brief Learning

This is live, half-day Strategy Brief Session is part training, part brainstorming. It provides comprehensive Strategy Brief Training that focuses on your brand's unique marketing objectives, challenges, and products.

It's a cost-effective way to train up to 15 people on the principles of writing Strategy Briefs. And to ensure that they approach it from a common perspective.

The half-day, interactive session offers complete training in the strategic, creative, and logistical aspects of writing Strategy Briefs. In addition, class exercises are customized to address your brand's specific challenges -- and to leverage your biggest opportunities.

Includes a summary of my strategic recommendations, based on the ideas generated during the training.

$15,000.00 USD

Writing Strategy Briefs: Customized Group Session.

Two Step